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Reward Systems and Mechanics of Addictive Mobile Games

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“How not to make mobile games” video by PolyMatter illustrates very well how you could, and how many companies increase the session length (Play time), retention rate, DAU (Monthly active users) as well as in-app Purchases of their games. A good example are Arcade, Slot and “Strategy” Games that don’t have many common traits but use same mechanics including, virtual money, notifications, rewards to reach the KPIs.

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